Social Media Marketing
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How to choose the best social media marketing agency?
It’s extremely essential for your business to survive on social media if you have the best social media marketing agency. With the help of social media marketing agency you can let everyone in the world know about your business about your products. Not only does it create a positive image of your business but also increases the success of your business. The decision to choose the best social media marketing agency is a very crucial decision that you have to make. You cannot just make it in a second you need to see all the agencies out there and then choose wisely.
The first thing you need to do when choosing the best social media marketing agency is to CHECK ALL OF THE AGENCIES OUT! You cannot just see one and pick that one. Be open to options and be open to the idea that it will take time but believe me if you put in the time and effort your business is going to rule all the social sites.
You need to see if the social media agency actually wants to know about YOUR BUSINESS. Whether the agency is interested in your objective. Usually the social media agencies out there will talk about their credentials and will use the same format for every business that hires them. If they are interested in your business, they will ask about your business, they will ask what it stands for and this will mean that the agency will bring something NEW to your table. They will make sure your social media marketing stands out from the rest of the businesses.
You need to see what the social media agency stands for. Some agencies consider themselves digital marketing agencies or content marketing agencies or even video marketing agencies. You need to see if they actually define themselves as social media agency because only a social media agency would know the skills of social media, would know how to put you on the map, how to make your customers loyal to you and vice versa, how they will use their knowledge and skills to produce something unique on the social sites that makes everyone look at it.
YOU HAVE TO SEE THEIR PREVIOUS WORK. In order to know how well they are and what can they do ask for their previous work. Make them show it to you. This way not only will you be able to see how good they are but also helps you know which area are they good at. It makes the decision a whole lot easier.
You need to see the references. This makes it much easier for you to find a best social media agency out there. Why? Because references can tell you who the agency worked for before and was the business satisfied with the agency or not. This can help you see the social media agencies credibility.
You need to see how well they do so you can give them a small task and you can see their progress and see how well are they doing. This will give you an idea about how they work. You can see how many people liked your campaign or how many people saw it or did you make new fans etc. if the number increases it means the social media agency is good then just HIRE THEM.
If your business is a start-up then you need to see if the social media agency you are choosing have an experience with working with a start-up company before. A start-up company would need different kind of social media attention as compared to a company that has been made since a long time. The more experience they have more chances of them working well with your business as well.
When you are hiring a social media agency COMMUNICATION IS EXTREMELY IMPORTANT. You need to be on back to back with each other. So you need to find an agency that knows how to communicate well and makes it their priority to let you know every detail. It isn’t enough to just receive a monthly report via email. The company you hire should make an effort to establish bimonthly or monthly conference calls to have actual conversations about your campaign.
When you first contacted the companies you are considering, how easy was it to get in contact with them? Did it take hours, days, or weeks? If it is challenging to get in contact with a company, you can expect similar or even worse trends to occur in the future. You need a company that will answer the phone when you call, email you back in a timely manner, and follow-up with information that you request. Don’t ask, but observe for yourself and see how accessible the people are at the companies you are considering to hire. See how much they are charging you for this job. The best thing to remember is that if you pay well you get the work done well so make sure you see how much social media agency is charging you before finalizing your decision. If they are charging extremely low then it means there is something wrong with the agency so you can give them a small task to see how well they do.
When hiring a social media agency it’s important to give it a lot of time because this decision is not a little decision. This decision affects your business in a big way. If you choose a wrong agency your social media marketing can go down the drain and nowadays social media is EVERYTHING. You need to be on the map you need to be on every social site to be able to run your business well. So take time out, do your research well check every social media agency out there. Take their interviews, see their previous work and then say YES! You don’t say yes to the first marriage proposal you get do you? So like that TAKE YOUR TIME and find the best social media agency there is!
What is Social Media Marketing and why is it important for your business?
Don’t read this and just look up and see the person sitting next to you or in front of you. They are probably on their mobile phones going through some social site, sharing some post with their friends, sending snaps to people on snapchat, tagging people in pictures on Facebook, using twitter to talk about random things! But whoever you see is on the mobiles. That is SOCIAL MEDIA MARKETING! Social media marketing has made it so much easier for different businesses to showcase their products, to get more clients then ever and to have a huge amount of sales!
Social media can help your business in knowing your consumers! It has become extremely easy through social media marketing to able to know what your customers want and want they are looking for. Sites such as Facebook, Instagram all of them can give you an idea what the consumers are into at the moment so you can make a product similar to their needs and wants. While gaining insight on the demographics of your audience, social media marketing also helps you connect on an individual level.
With social media marketing you will be able to get more consumers not only locally but globally as well. With twitter you can talk about your business and that can lead to so many people reading about it and one person leads to another and another and that’s how your business will be known to so many people. Using of hashtags can help you know what people are talking about or tweeting about. For instance if you are selling juices and you search for hashtags on twitter and Facebook then you will be able to know what people want in a juice and what type of juice they like. This way you can contact them and make the juice of their preference. Win win for both!
Most of the businesses nowadays use social media marketing to let people know about their products so if your competitors are doing it BELIEVE ME YOU NEED TO DO IT AS WELL! It’s like a game the business who catches the consumer’s attention WINS so social media marketing can help you get as many attention as you want! If you are engaging in all of the social sites you are more likely to interact with a lot of people letting them know about your business and having more and more followers’ every day! This increases the success of your business and the popularity as well.
SOCIAL MEDIA MARKETING IS CHEAP! IT’S FREE. Yes you read that correctly, you don’t have to spend thousands and thousands of money to talk about your business on twitter or Instagram or even Facebook for that. Even if you do hire a social media agency it still doesn’t cost much at all. So money is not an issue everyone!
To top everything off SOCIAL MEDIA MARKETING IS SO MUCH FUN! You get to interact with so many people. You can start a hashtag game or a twitter questioning game. It’s all fun. With Facebook pop up ads or polls you can actually know where your product stands among the market and what people think about it! HOW COOL IS THAT.
So if you are not doing social media marketing I suggest you start NOW!
What does a social media marketing agency do?
Nowadays the only way your business can actually survive and have broaden cliental if it’s active on social media! You need to be able to talk about your business and your products on social sites such as Facebook, twitter, Instagram, snapchat and so many more. More tweets about your business and more pictures of your products, more successful your business is going to be. Now handling social media takes A LOT OF TIME so you cannot handle all the affairs of your business and also handle the social sites, you need a social media marketing agency.
Now before you get confused let me tell what does a social media marketing agency do:
- They MAKE your social reputation.
- Social media marketing put you on the MAP.
- They use creative social marketing strategies to make sure your goals are being met.
- Social media marketing agency mixes together the web design and channels to get to your clients!
- Social media marketing does all the marketing for you on social media. From giving innovative ideas about pop up ads on Facebook or how to start a conversation on twitter, it literally brings you to the top on social media sites.
- Social media marketing agency makes sure your consumer base increases from people from all over the world! SO EVERYONE IN THE WORLD KNOWS ABOUT YOUR BUSINESS.
- It increases your client based from 100 to let’s say million just by a simple hashtag or a tweet.
- SOCIAL MEDIA MARKTING AGENCY PROMOTES YOUR BRAND. This is the most IMPORTANT thing that a social media marketing agency does. It makes sure that everyone is talking about your brand, everyone knows about your brand and to top that off everyone is buying your brand.
- Social media marketing agency promotes a positive image about your business. This is extremely essential especially if your business went under for a while or is a new business. By having a good image only then will you be able to get more consumers.
- BEST AT DEALING WITH COMPETITION. If your competitors come up with a new social media ad or a new hashtag then the social media marketing agency is going to put their thinking caps on and find you something completely different to put you back on the map!
- The best thing that the social media marketing agency does is that it helps promote you on all social media channels in NO TIME! This not only saves time but money as well. The money that you would have put on making brochures or putting ads in newspaper can be saved because they can put you on EVERY SINGLE social site that everyone uses making sure everyone around the world knows YOUR BRAND.
You need to have a good reputation when it comes to your business running successfully. You cannot expect people to buy your products if the reviews are bad. With social media marketing agency they will make sure you have a platform on social media to be able to talk to your consumers, to be able to know what they want and what they don’t want. This will not only help you make your products better but it will make your consumers happy as well. CONSUMERS HAPPY YOUR POCKETS HAPPY!
Why do I need a social media strategy for my business?
Let’s face it. We live in a world where we are on our mobile phones or our laptops or our computers at all times. From the moment we wake up to the moment we go to sleep, we need to check our Facebook to see if someone liked our picture or if someone posted something new. We need to post a picture on Instagram or see what our favourite celebrity has posted. We NEED to send a snapchat to our friends because we just have to! And to top that off we need to tweet about our feelings about an issue. So all of this shows that SOCIAL MEDIA AINT GOING ANYWHERE! It’s here for good.
Since social media is here for good YOUR BUSINESS NEEDS IT! You need to have a social media strategy in order to survive in this world! Nowadays as I mentioned earlier everyone is using social media especially for shopping. People love to shop online and thus they like it when they can interact with their favourite brand and can ask them any question. Whether it’s about the price, or sales or any new product coming it’s always fun for them! This increases a better relationship with your consumers.
You need to keep in mind that social media can only help if you actually have a proper social media strategy for your business. You cannot just randomly post something on Facebook one day and not post anything after that for weeks.
Social media strategy helps to give you a direction. This is a very good thing because it will help you to figure out how to achieve all your goals and how to go about it. If you have a weakness with social media strategy you can actually think of a solution. Let’s say consumers are coming to your shops to buy things but people in other countries may not be able to do that so with social media they can buy things online!
With social media strategy you get to know your customers really well. You can easily see your following and know who is interested, what type of people are liking your things. This can help make your ads or your promotions easier because you will know who they are for. The more time you spend on making a quality social media strategy the more successful your business will be. Thus whatever you post will be a BANG for your consumers.
The best thing about social media is that you get instant feedback from your customers. If they don’t like something you can easily know about it and make it better. If they do like something, a lot of other people all over the world will be able to read that review. So it’s a win for you either way. With a good social media strategy you can be consistent with the customer service making you be even closer with your consumers than ever!
If you have a good social media strategy you can easily market your product well on the social media without having to give a lot of money. When it comes to tradition marketing you need to make flyers that cost money, putting an ad on a newspaper or a magazine again takes a lot of money. With social media, just one hashtag and YOUR BUSINESS IS IN!
For the sake of your business make sure you have a social media strategy because your business will then and only then flourish!
Digital Studio aims to deliver high impact social media management that is accessible and affordable. We have an unprecedented understanding of how and why consumers engage with businesses online, and what a brand must do to build and activate a community on social. Social media is an effective and affordable way to promote your brand and get in front your audience. With a solid strategy behind it, social media can transform the way costumers engage with your brand. Let's communicate.
The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. We plan to seek out, engage & talk to your audience.
We create social-centric marketing campaigns where moments are broadly shared among your target audience through visually compelling, customer-centric and creative techniques.
We help businesses grow their community presence across platforms, from Twitter and Facebook to Pinterest, Snapchat, Instagram and LinkedIn.